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Minkoff emphasized that the timing on the launch was right, citing the success of Pokémon Go and the sense of discovery and surprise it elicited in users. “When you look at bags, you have this beautiful item that you’re taking with you everywhere, but on its own, it has no life. It’s not connected. It holds your stuff and it looks good, but what if this thing could carry out a role or a function within this larger, connected world that we’re moving into?” Minkoff said. “What’s the future of a handbag in a digitally connected world in the Internet of things?” By offering customers perks and rewards through partnerships with other brands and retailers, Minkoff also hopes that the new technology will cultivate customer loyalty. “For example, it might be that a certain coffeehouse allows her to get a discount if she is carrying the bag. The bag will become her access pass to experiences, events and loyalty perks, giving the bag a digital life post-purchase,” he said. Speaking of Millennials, Minkoff’s show in L.A.
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